Do They Really Serve Kool Aid?

Sometimes you just have to shake your head and laugh (or wonder).

It seems that people are so used to being taken advantage of, or being in business with a company that puts the needs of its partners below the company's needs, that the concept of anything different is viewed as 'weird' and 'too good to be true'.

I recently heard something that I haven't heard in years - a comment about the 'cult-like' persona of Keller Williams Realty, with reference to our Agents 'drinking the Kool Aid'. This has always cracked me up, and I always wonder where it first started.

Although I heard it years ago, I felt confident that non-KW Agents in our area felt differently; that they saw our level of growth and success and attributed it to the hard work we have put into building a company of integrity, service and results. Surely they could see that we are just 'normal' hard-working Realtors, right??

One of our area's top Realtors is currently making the move to our company and shared with me the perception that some agents have about our office - that this is where they 'drink the Kool Aid'.

So I asked, "why would they say that?"

"Because the Agents from your office are always so happy and constantly talk about how great your office is," was the reply.

I laughed out loud at that remark! "That's it?" I asked.

"Pretty much. It's just so different than how everyone else feels about their Companies, even if they like their particular office."

Here's a thought: "Agents make 100% of the income for a real estate company. The more successful the Agents are, the more successful the Company is. Why would a Company NOT focus all of its energy on providing the very best tools, technology, support, training and coaching to its Agents? Why wouldn't they seek out the opinions and ideas of their top talent to constantly ensure that they are the best Partner for their Agents?"

If having happy, successful Agents is 'drinking the Kool Aid' then "CHEERS!" and pass the pitcher!

Not ecstatic about your business partnership? Ask one of our Agents what KWSR has done for their business: go to our website, randomly select from our list of Associates and call them. Curious about what we can do for you? Email me today!

"Oh Yeah!"