How to Make Your Systems Work 3.4.10

Making More Money In The 3rd Quarter!

In the 2nd Quarter, the real estate industry received a much needed boost of activity. For the first time in many months we are beginning to hear positive news [CNBC article] about hopes for a recovery.



It seems we are nearer the end than the beginning of the depressed housing market - but it is certainly far from over. Your actions in the 3rd Quarter and beyond may very well shape the future of your entire real estate business!



This is a time of opportunity, and by the time most Realtors have figured out how to react the landscape will have changed drastically. It's not too late to boost your commission income during the current market and to set the building blocks for a phenominally successful near-future business!



In the 2nd Quarter, we focused on creating and maintaining a positive mindset, we built a solid business plan, we implemented systems for each area of our business, we began a leveraged lead-generation strategy, and we lay the groundwork for building a strong social network.



If you missed any of the classes above - don't worry - we'll be covering those topics again in the 4th Quarter (you may also contact me for information on receiving the material or a course schedule from one of our other offices).



What next? Well, in the 3rd Quarter we are building on our solid foundation a business that connects with the needs of today's customers.

We will utilize the latest technology to communicate efficiently and effectively with the greatest number of people. We will sharpen our industry knowledge to better protect and serve our customers. We will also utilize best practices to build our business "teams" with the industry's best talent in every related service area.

Topics will include:
Using HD Video/Digital Media
Building and Maintaining a Strong Brand
Advanced Website Tools
Agents In Action: KW Connect
What Makes a Great BPO?
Marketing, Flyers & Drip Campaigns
Contracts I & II
Social Networking as Lead Generation
Proven Lead Generation Tactics

All Realtors are welcome to join us - please RSVP to Sherine Blahnik , our Agent Services Coordinator, to reserve your seat. You may also sign in as a guest on our intranet site to view our full training calendar.

Critical Path for Buyers

Today in GO F.A.R. we discussed the critical path that we follow when working with Buyers. There are two paths to internalize: our own processes for our business and the processes we use to guide our customers.

Our business processes include:
1) Converting Leads to Appointments
2) Preparingthe Buyer for the consultation
3) The Buyer Consultation
4) Finding the Home
5) Offer and Negotiations
6) Contract to Close
7) Post-close Systems

(from Buyer Mastery, Keller Williams Realty, Inc. 2008)

Client Process include:
1) Pre-Approval
2) Needs Analysis
3) Begin Search
- Buyer Instant Notification System
- Preview Homes (phone/in person)
- Provide Property Tour Notes/Checkist papers
4) Write The Offer
- Create CMA and get GFE from Lender/Title
- Call the Listing Agent
- Get Disclosures
- Create Customer Account in Contract Software
- Have Customer Google address, neighborhood, seller
- Write It
- Send It
- Call Listing Agent to confirm receipt

(from class attendees - GO F.A.R. @ KW Select Realtors in EC: 6/4/2009)